Farzad Naimi

Farzad Naimi, Co-Founder & Managing Partner

Farzad Naimi is a serial entrepreneur and managing partner at RONA Holdings. He brings more than 26 years of successful Silicon Valley startup leadership, including co-founding four startups with successful IPOs in the U.S., Japan and Brazil.

Naimi started his high-tech career as the head of technology at Centex Telemanagement, a startup at the time, and led Centex to its IPO, prior to its acquisition by MCI. He continued his career as executive vice president and COO at Prestige International, Japan’s largest customer relationship management organization, that later had a successful IPO in Japan. Naimi was a co–founder of Genesys Labs, a leader in delivering real-time customer interaction software solutions to medium and large businesses. Genesys Labs went public and was subsequently acquired by Alcatel for $1.6 billion in 2000.

He also participated in a successful startup, VisaNet do Brazil, which was funded by Visa International and four major banks in Brazil. VisaNet do Brazil -- now known as Cielo -- has since become the largest e–commerce and retail banking group in Latin America with a successful IPO in 2009 that raised $4.3 billion, the largest IPO in the world that year. Naimi also co–founded several other companies, including LiteScape Technologies, IQLabs and Sentek.

Naimi believes mentorship is the cornerstone of successful entrepreneurship. He is actively involved with the non-profit organization Pars Equality Center, and he plays a crucial role in the mentorship of RONA Holdings startups. Promoting and internationalizing entrepreneurship is both his philosophy and mission in life.

Nami has a B.S. EE in Computer Science from Cogswell University and a Masters of Science in Telecommunications Management from Golden Gate University. 


Kaz Ohno, CFO 

Kaz Ohno is the company’s chief financial officer, and also acts as CFO at some of Rona’s portfolio companies. Ohno has more than 20 years of experience in financial management and operations at startups and large organizations. His extensive experience in developing and executing operational plans for startup companies has led to several successful exits in the U.S., Japan, and Brazil.

As senior finance executive, Ohno played a critical role in privately fundraising more than $160 million for several startups, including Genesys Labs, Centerbeam Inc. and He is also the former director of business planning and strategies at Visa International and the previous director of business planning and strategies at Prestige International, Japan's leading value added CRM solutions provider.

In Sao Paulo, Brazil, Ohno spearheaded merger and acquisitions among Brazilian and foreign companies in logistic services. He also founded an emission reduction project development company and established partnerships and strategic alliances between Brazilian companies and foreign companies in the area of manufacturing and energy management.

Ohno has a B.A. in Economics from Doshisha University and an MBA from East Carolina University


Richard Murdock, Co-Founder & Member

Richard Murdock is one of the co-founders of RONA Holdings and one of the members.

After working for three years at Arthur Andersen & Co and obtaining his California CPA, Murdock began his business career as a financial analyst at Arcata Corporation, a $500 million, publicly traded commercial printer and forest products company headquartered in Menlo Park, California. Murdock worked his way up to vice president, controller and participated in the leveraged buyout of Arcata in 1984.

After a successful career as a CFO in a variety of startups, Murdock joined The Brenner Group in 1995 and became a partner in 1997.

In 2000, he left the company to establish his own interim CFO consulting practice. In 2004, he co-founded RONA Holdings to explore a hands-on approach in creating new startups. During his career, Murdock has closely worked with and mentored a large number of startups across a wide range of industries, including software, hardware, internet and consumer products.

Murdock has a B.A. and MBA from Stanford University and is a California Certified Public Accountant (inactive)